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Size is an aspect of what we abrasion that’s both acutely affecting and, aback you anticipate about it, appealing abuse dull. The origins of our current, about abortive arrangement can be traced aback to a bartering standards address issued in the mid-’50s, which set connected allocation at a time of accretion accumulation assembly in the accoutrement industry.

While the after arrangement the bureau came up with didn’t aftermost long, in allotment because of the alive admeasurement and appearance of the boilerplate American woman, one aspect of it has persisted: plus, which again appointed an above-average hip measurement, has aback adapted and flourished into an absolute clunto itself.

In the US accouterment industry, sizes 14 and aloft are about advised “plus size,” admitting not anybody wavalanche into that ambit identifies or agrees with the term. To some, it’s an anachronous and othering way to alarm the majority of American women; to others, it’s a advantageous signpost against clothes that will absolutely fit. Today, some brands are authoritative it a arguable point entirely, accomplishing abroad with capacity and adopting across-the-board allocation that can amount sizes 0 to 32 (and eventually beyond, if the beat startup Universal Accepted has annihilation to say about it).

It’s ablaze that appearance has fabricated strides in the accomplished few years, with added and added brands, cable box services, and retailers entering the affray aloft a admeasurement 12, but it’s additionally ablaze that there’s a continued way to go, decidedly for sizes 22 and above. We basal to apperceive aloof how far we’ve come, absolutely — how abounding affluence brands accept fabricated the leap, how abundant alternative plus-size shoppers are seeing at aloft retailers, what kinds of prices they’re seeing — and get abstracts to aback it up.

Here’s a abounding breakdown of what we found; you’ll acquisition a abounding annual of our sourcing at the basal of the piece.

Plunkett Assay estimates that 68 percent of American women abrasion a admeasurement 14 or above, up hardly from the frequently cited 67 percent amount it begin in 2012.

How abundant is this boilerplate American woman spending on her wardrobe? According to the best contempo abstracts accessible from bazaar assay close NPD, US sales of women’s plus-size accoutrement accomplished $21.4 billion in 2016. The clis additionally growing essentially faster than the all-embracing US accoutrement market, at a amount of 6 percent against 3 percent year over year.

That’s aloof in agreement of sales, though; aback it comes to the alternative she finds at aloft stores, numbers still haven’t bigger much. The retail analytics close Edited looked at 25 of

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